Mentoring Group for Transformation Leaders in Global Organisations
Master the People Side of Digital Transformation
Putting People at the Heart of Change
Are you frustrated because new technologies are not well adopted, either internally or by clients…
… you struggle to get people to use new technology once it is rolled out; culture is a blocker
…and you are finding lots of resistance and wondering how to take all stakeholders with you.
Maybe you are facing change fatigue. Your organisation has a history of too many changes poorly delivered…
…resulting in end users who are sceptical about technology and transformation; they want proof before they will be supportive.
Perhaps you don’t have dedicated communication support, or engagement is a minor part of their role…
…so engagement is formal, reactive and ad hoc
… people are relying on the grapevine which distorts the messages you want to get across.
Or you struggle to engage senior executives and get collective buy-in at the top table…
…they are paying lip service to supporting transformation and not getting involved
…their focus is on other things, though they still expect you to have all the answers.
Possibly you have a wide range of stakeholders working in silos in different offices, countries and time zones…
…wondering how to make change relevant to all of them
…needing champions in each business unit to deliver change effectively.
Or maybe things are going well. Bu there is a niggle at the back of your mind, you want…
…more certainty and focus, clarity on how to be more effective in your role
…to demonstrate what you are doing is leading to operational efficiencies
…to be heard in your organisation, your capabilities are valued
…more ownership, autonomy, respect, opportunities.
Now for the good news!
Master people change skills to complement your technology delivery skills
Networking – Collaboration – Learning – Resources - Confidence
People Change Mastery is a mentoring and support group for digital transformation leaders around the world. It is a collaboration of professionals.
When you join you become part of a network of digital transformation professionals you can build relationships with and reach out to. You will make connections and find support.
You’ll have a confidential space to share struggles and challenges, as well as learning and successes. You’ll hear how your peers have resolved the issues you are wrestling with.
Their experiences, in other sectors and organisations, will help you look ahead and understand what can go wrong; things you may trip over and what to do to avoid potholes.
They are sharing knowledge and experiences that work in practice in global organisations.
Such exposure to other points of view is hugely valuable.
You’ll grow in the knowledge and confidence to make change relevant to a wide range of stakeholders. Executives will be willing to act as visible advocates as you have explained clearly in ways that are meaningful to them.
End users will willingly choose to change their ways of working as they understand what is in it for themselves, their colleagues and customers.
Your credibility will grow – greater trust, respect and opportunities.
Alongside networking, you can access the people change resources I use with my clients – practical toolkits, techniques, guides you can also use in your team - for planning, delivering and evaluating engagement, communication and resistance management activities.
You may be asking...
How Can I Persuade My Organisation to Fund This?
Here are the Key Benefits for Organisations
Affordable people change skills development for technology transformation professionals
Transformation leaders expand perspectives through exposure to new ideas and practices
Full costs of transformation business cases realistically scoped; more likely to deliver business benefits executives expect
Reduced risk of delays and budget creep due to resistance; little additional work post-deployment
Micro-training approach; people take personal accountability for their own development
Transformation leaders master skills in engaging executives and persuading people to change the way they work
Structured engagement and communication developed early, meaning end users are supportive and involved at rollout
Readiness for change improves, people adopt change more quickly, more open to technology and transformation
All of us need others to help us see things from different perspectives, to stimulate our ideas, challenge our thinking, grow our knowledge!
You will have this in People Change Mastery
Here is what’s included:Monthly live Q&A call for knowledge sharing
Space to talk through the issues you are facing and that you would like an external perspective on from others on the call
Expert insight calls
Digital transformation authors and experts, as well as group members, sharing their wisdom. We’ll hear new insights and methodologies from emerging thinkers
3x personal development programmes
Bite-sized video modules covering Explaining Change, Engaging Stakeholders and Realising Benefits for your transformation. In these I share the practical tools and techniques I use with my clients on their transformation programmes
Continuing Professional Development (CPD) certificates
Documentary proof you have completed each video personal development programme, for maintaining chartered status in a professional association
Quarterly one2one review
We’ll talk through what is working and not working for you, what is most valuable, the difference in your role, how we can improve the group, and how we can best support you in the next three months
LinkedIn Group
Private place to hang out with other members, ask for advice and share experiences
Your Investment...
People Change Mastery is not a huge investment of your time. 60-90 minutes a week is ample to get the most from our group; you can access resources whenever it suits you.
The minimum sign-up is six months.
You have two payment options:
6 months £1,500 + VAT in the UK12 months £2,750 + VAT in the UK
Payment can be by bacs, credit card or direct debit.
If you are paying yourself, you may pay monthly in advance by direct debit.
You may be wondering what qualifies me to host this group, so let me tell you a little about myself…
I am a senior consultant and founder of Sweeney Communications. Typically I act as engagement lead/ director for a client’s transformation programmes.
Clients value my deep understanding of audiences. I am experienced at segmenting and prioritising stakeholders according to their influence and attitudes, then tailoring engagement activities to take them on the journey from where they are to where they need to be in terms of involvement and commitment.
I have more than 25 years’ experience and am a trained journalist, chartered marketer, fellow of the Chartered Institute of Marketing and of the Institute of Internal Communication, and member of the Chartered Institute of Public Relations.
Sweeney Communications is a virtual stakeholder engagement consultancy based in the United Kingdom supporting change and digital transformation in the IT, technology and telecommunications sectors; the consultancy was formed in 1993.
Our associates are experts in their fields, with extensive experience in change management, stakeholder engagement, resistance management, training and corporate communications for multinational organisations.
So, are you ready to join us and master People Change so your programme stakeholders understand and get involved?
I’m looking forward to speaking with you.
Jo Ann Sweeney
Sweeney Communications
Ealing, London W5 4XD
Registered in England no.: 3982361
www.sweeneycomms.com